GE HEALTHCARE
CANVASES OF CARE // NURSE PORTRAITS
For National Nurses Week, GE Healthcare and BBDO NY wanted to create a visualization for how many hours healthcare workers put into their jobs. Tapping artist Tim Okamura and experiential partner DotDotDash, Okamura painted within an infrared frame to count the number of brushstrokes in real-time and match the number of hours worked by the portrait subject. The five “Canvases of Care” paintings were left unfinished because a nurse’s work is also never done.
Role: Supervising Producer
Working in tandem with DotDotDash and the technology developed to count brushstrokes, we organized a process to capture Tim Okamura painting portraits over the course of ten days with both timelapse technology and cinema cameras.
In post production, we combined both mediums to display the labor of love the nurses put into every hour of work. The final videos aired across social media, local TV news outlets, GE Healthcare communications, and Times Square billboards.
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CREDITS + PRESS
Chief Creative Officer: Jon Chapman // Creative Director: Rob Conception, Jess Rello // Jnr Creative: Sara Kway, Danah Fakhreddine // EVP Head of Product & Services: Gati Desai Curtis // Producer: Philip Savage, Jasmine Batista, Kadin Herring // Production Co: 1stAveMachine // Line Producer: Matt Brody // Field Producer: Hannah Squeglia // DP: Greg Mezey // Post Producer: Cathy Ellis // Editor: Eric Tiu, Jason Kim // Color: Jake Nemeth