RON FINLEY
THE PEOPLE'S TREASURY

BBDO LA and Ron Finley, urban gardener and food apartheid activist, partnered with us at BBDO Studios to shed light on food deserts in America, areas where over 20 million Americans live and don't have access to fresh food. Community members in Washington D.C. were recruited to march three miles across the city, the average distance to fresh food in a food desert. The march ended at the Federal Reserve where activists planted Ron Finley seed bills and displayed how growing your food is like printing your own money.

Role: Supervising Producer

Filmed in both Los Angeles and Washington D.C., BBDO Studios and Director/DP Brandon Cole Widener wanted to encapsulate Ron's vision through personal vignettes, his powerful speech, and actual coverage of food deserts in LA.

We captured his hunger for food equality and activism in D.C., filmed at his Los Angeles garden where we saw his passion for urban gardening, and worked with the city of Washington D.C. to organize and cover/livestream the march.

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CREDITS + AWARDS

Executive Creative Directors: Rafael Gonzaga, David Povill, Dave Cuccinello // Creative Direction: Luis Marques, John Moeller, Julio D'Alfonso // CW: Brooke Feldman, AD: Emily Wu // Account Team: Anna Farmer, Tricia Dino // Agency Producers: Carlie Naftolin, Chloe Collins // Production Co: BBDO Studios // Director/DP: Brandon Cole Widener // Studios Line Producer: Jonathan Hsu // Editor: Luke McIntosh // CCO: Matt Miller

CANNES LION // BRONZE // SUSTAINABLE DEVELOPMENT GOALS (PEOPLE-HUNGER)
CANNES LION // SHORTLIST // SOCIAL BEHAVIOR (PEOPLE-HUNGER)
LONDON INTERNATIONAL AWARDS // BRONZE // PUBLIC SERVICE/CHARITY/NGO (HEALTH & WELLNESS)
LONDON INTERNATIONAL AWARDS // BRONZE // CRAFT PRODUCTION DESIGN (HEALTH & WELLNESS)
CLIOS // SHORTLIST // PUBLIC SERVICE (EXPERIENCE/ACTIVATION, EVENTS)
ONE SHOW// MERIT // CRAFT/PRINTING & PAPER CRAFT

RON FINLEY THE PEOPLE'S TREASURY

CREDITS + AWARDS

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RON FINLEY
THE PEOPLE'S TREASURY